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SEO, or Search Engine Optimization, is the process of fine-tuning your website to improve its ranking in Google search results when someone searches for a particular topic or keyword. This process involves optimizing various elements of your website to make it more visible and attractive to search engines. By improving your website’s ranking, you can increase the amount of organic (non-paid) traffic that it receives.  

An example of how SEO works is the following.  Let’s say you own an Austin Hair Salon.  When a prospects searches on Google for “Best Hair Salon Austin,” the higher you rank in the results displayed in that Google search, the higher the likelihood of you gaining business from that prospect.

Search Engine Optimization is done by using various techniques such as including specific keywords and content on your site, creating informative blog posts relevant to your goods and services, earning local citations and awards, building backlinks to your site from other reputable sites to indicate subject matter expertise, etc.

The goal of SEO is to attract more organic (non-paid) traffic to your website by improving its visibility in search engine results pages for relevant keywords that are inline with the goods and services you offer.

SEO, or search engine optimization, is important for your Austin business because it helps to increase the visibility and ranking of your website in search engine results.

For example, if someone searches on Google for “Best Austin DWI Attorney” or “Austin Dog Boarding,” your site can be optimized to rank as high as possible in Google results, thereby increasing your odds of earning this prospect as a customer. 

This is important because higher rankings in search results lead to more traffic to a website, which can translate into more customers and sales for your business.

Additionally, SEO helps to improve the user experience for visitors to your website by making it easier for them to find relevant information and navigate the site.

SEO is especially critical for businesses in a competitive market like Austin, as it allows you to stand out and attract potential customers.

Ultimately, SEO helps Austin businesses to attract more qualified traffic to their website and improve your overall online presence, which can lead to increased success and profitability.

Digital Marketing refers any type of marketing done online through sources like your website, social media, email or mobile app.

An important distinction is how Digital Marketing varies from older Traditional Marketing.

Traditional Marketing refers to marketing strategies and tactics that have been used for many years, such as print ads, billboards, TV and radio commercials, and direct mail. 

Consider a Billboard (Traditional Marketing) vs a Website (Digital Marketing). 

With a billboard, you have no way to easily or quickly change the information, no way to track how many people looked at your billboard and no way to easily track prospect-to-customer conversions.  However, with a website, it’s easy to rapidly update information, measure impressions (views), as well as track customer conversions, transactions and actions taken.

There are several types of marketing activities that make up Digital Marketing. Here are the most common.

1. Search engine optimization (SEO): The process of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords.
2. Pay-per-click (PPC) advertising: A method of placing ads on search engines or other websites and paying a fee each time a user clicks on the ad.
3. Social media marketing: The use of social media platforms to promote a business, its products or services, and its content.
4. Content marketing: The creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience.
5. Email marketing: The use of email to promote a business, its products or services, and its content to a list of subscribers.
6. Influencer marketing: Collaborating with individuals who have a large following on social media or other online platforms to promote a business, its products or services, and its content.
7. Affiliate marketing: Promoting a business’s products or services on a third-party website and earning a commission for each sale made as a result of the promotion.
8. Mobile marketing: Using mobile apps, SMS, and other mobile channels to promote a business, its products or services, and its content.

Digital marketing is important to your Austin business for several reasons:

1. Reach: Digital marketing allows your business to reach a wider audience, as it is not limited to a specific location. This is especially useful for businesses in Austin, as the city is home to a diverse population with a wide range of interests and preferences.
2. Cost-effective: Digital marketing is generally more cost-effective compared to traditional marketing methods, as it allows your business to target specific demographics and track the results of your campaigns in real-time.
3. Measurable: Digital marketing campaigns are highly measurable, as your business can track the results of your campaigns and make adjustments as needed. This allows your business to optimize their campaigns and make more informed decisions about their marketing efforts.
4. Engaging: Digital marketing allows your business to engage with their customers in a more personalized and interactive way. For example, your business can use social media platforms to interact with your customers and respond to their inquiries and concerns in real-time.
5. Mobile: The majority of people in Austin use their smartphones to search for products and services online. Digital marketing allows your business to reach these customers through mobile-friendly websites and targeted online ads.